— Which is More Important: The looks of your website or how it works for parishioners?September 28, 2013 at 9:46 am | Posted in Online Ministry | Leave a comment
One of the most difficult concepts for congregants and ministers to understand is that website design is not just about how your online presence looks. In fact, visual design, aka graphical design, is one component. When graphical design is done well, it is in the service of user experience. Good graphical and industrial (physical product) design can bring obvious beauty to a device, such as the iPhone and nearly all Apple products. But the user experience of it goes way beyond it. It’s been my experience that most folks involved with bringing digital ministry to UUism not only undervalue the potential of user experience, they don’t recognize how essential it is to the longevity of any digital service. In this case, I’m talking about online churches, which are a “digital service.”
Here’s a good slideshare presentation on digital design. My friend and former AOL colleague Jason Cranford Teague, a veteran digital designer and Mac guru, created it. It’s not a how-to presentation. It’s a macro-view of concepts. Understanding the concepts and their import is a first step in developing the virtual presence of digital ministry successfully.