— Could The NewUU Fill The Sydney Opera House For Three Sold-Out Performance?

December 31, 2013 at 9:15 am | Posted in Online Ministry | 2 Comments

I guess so! That’s the answer to the question in the headline of this post based on the WordPress analysis of it for 2013.

Here’s an excerpt from the blog’s statistical report for 2013:

The concert hall at the Sydney Opera House holds 2,700 people. This blog was viewed about 8,300 times in 2013. If it were a concert at Sydney Opera House, it would take about 3 sold-out performances for that many people to see it.

Take a look at the report. It’s visualized nicely as fireworks bursting over a city skyline.

But I ask: Who cares? I’d rather that my annual compared the numbers to people who regularly attend the average mid-sized UU church. Then maybe it would help more to underscore how digital ministry can reach and sustain many people. If just one lay person can do this; imagine the exponential power of UU congregations, ministers and individuals if they followed some of the principles of REACH: A UU Digital Ministry program. Right now the UU world online is disaggregated. It needs to be unified in order for the faith to be a movement. Facebook is currently the largest disaggregated, aggregator of UUs and congregations. It doesn’t so much to move us along, IMHO. Google only returns Facebook when an individual, company, or group/organization has a Facebook page. And that exposure means next to nothing for Facebook traffic is generated by Facebook pages, not Google.

My post on the World New England Quilt show garnered the most views and most number of people who read any of my posts. Thank you Google. Why thank Google? My posts and headlines are written to maximize search engine optimization and marketing. I do this to reach people who would not likely land on a UU-inspired site but who would be interested in the subjects of the posts. I brought some UU identity to more than 700 individuals — some from the quilting world, artists, and from people looking for pictures of naked middle aged women!! Boy were they surprised!!!
Look at the stats and notice how small the number of comments were in 2013. Many readers did contact me through other channels to express their thoughts. However, most didn’t. And this is one of the main reasons why, I have decided to stop writing about digital ministry. There are other reasons which I realized threatened to hold me back from growing and moving along on my journey.
In the last two years, I can look back and remember that 12,544 individuals read my blog and 688 readers subscribed to email notifications. I have analyzed these numbers and figure they are likely inflated by 1-3% but in general are accurate.


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  1. I hear your frustration, and I want to offer gratitude, because your posts have always brought up interesting thoughts for me. However, I’m a “muller.” I rarely have a concrete opinion right away. I like to mull things over and let them mix with other sources of information until it becomes something good and useful to myself or others. This is why I rarely respond to blog posts. I file them under “food for thought” rather than places for engagement. Even if I do comment, unless I’m heavily invested in the outcome, I very rarely come back to a post to read others’ responses/comments and continue the conversation.

    I think that the beauty of the digital age is that it’s always flowing like a river. Sometimes, little offshoots look exciting but die out without enough force behind them. And some people are scared of the river because of its power and fast current and it just all seems overwhelming. As a relatively new UU myself, I think that a part of me has to let go of the thought that we will all head in one direction down the river. With a faith so diverse, it’s difficult to corral us all. Sure, I’d love a “gateway” for UUism on the web, but I’m not sure we can ever do any more than what each person is able to contribute of themselves. And no one can say that it isn’t good enough. Improvements may be made, but we have to also honor and be satisfied with what is.

    I heard a Buddhist dharma talk recently which emphasized that we need to appreciate the caterpillar for what it is, in its present wholeness now, rather than only see it as something that’s not yet a butterfly. I like this teaching – it helps me to appreciate the journey, rather than the destination.

    • Dear Anna, thank you for your thoughtful reply. You give me nourishing food for thought. Caterpillars radiate beauty. Blessings to you in 2014.

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